- dismal trade
- the arranging of funerals for paymentLiterally, dismal means dreary:There was no reason to believe the bigvolume concerns will demonstrate a more tender regard for the pocket-books of their customers than has traditionally been the case in the Dismal Trade. (J. Mitford, 1963)A dismal trader is not necessarily gloomy about business, and dismals were once mourning clothes.
How not to say what you mean: A dictionary of euphemisms. R. W. Holder. 2014.
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