guidance to the market


guidance to the market
   a profit warning
   Financial jargon, from a world where it is important not to be detected in giving pricesensitive information to favoured individuals and an unambiguous profit warning will lead to a sharp fall in the share price:
    When is a profit warning not a profit warning? When it's just 'specific steady guidance to the market'. (Daily Telegraph, 9 February 2001)

How not to say what you mean: A dictionary of euphemisms. . 2014.

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