the summary dismissal of staff
   Used in this sense by Stanford University. (Daily Telegraph, 20 August 1996). True as far as it goes, but not the whole story.

How not to say what you mean: A dictionary of euphemisms. . 2014.

Look at other dictionaries:

  • repositioning — reposition re‧po‧si‧tion [ˌriːpəˈzɪʆn] verb [transitive] MARKETING if a company repositions a brand, product etc, it tries to get people to think about it in a new and different way in relation to the company s other products and to competing… …   Financial and business terms

  • repositioning — /ˌri:pə zɪʃ(ə)nɪŋ/ noun a change or adjustment to the position of a product in the market, or the consumers’ idea of it, by changing its design or by different advertising ● If this spring’s promotional campaign doesn’t achieve a repositioning of …   Marketing dictionary in english

  • repositioning — 1. To place in another position as during an operation. 2. SYN: reduction (1). gingival r. surgical relocation of the attached gingiva to eliminate pathosis or to establish more acceptable form and function. jaw r. the changing of any relative …   Medical dictionary

  • repositioning — rɪːpÉ™ zɪʃn n. act of restoring to a former condition v. restore to a former condition; move into a new position; devise a new marketing plan for a product in order to increase sales …   English contemporary dictionary

  • repositioning — Changing a product s design, formulation, packaging, price, brand image, or brand name to reposition it in the minds of the customer and in relation to its competitors. See perceptual mapping; positioning …   Big dictionary of business and management

  • repositioning — noun the act of placing in a new position • Derivationally related forms: ↑reposition • Hypernyms: ↑placement, ↑location, ↑locating, ↑position, ↑positioning, ↑emplacement …   Useful english dictionary

  • repositioning repurchase agreement — A funding technique often used by dealers who encourage speculation through the use of gains trading, pair off, when issued, and extended settlement ploys. When an investor agrees to purchase a security with the intent of quickly selling it for a …   Financial and business terms

  • Drug repositioning — (also known as Drug repurposing, Drug re profiling, Therapeutic Switching and Drug re tasking) is the application of known drugs and compounds to new indications (i.e., new diseases).[1] Contents 1 Drug repositioning 2 See also …   Wikipedia

  • Equity repositioning — is the financial strategy of taking an equity rich asset base and repositioning those assets into a diversity of investment vehicles. The idea is to borrow against the equity value of a property and reposition that capital. This strategy is aimed …   Wikipedia

  • product repositioning — UK US noun [U] MARKETING, COMMERCE ► REPOSITIONING(Cf. ↑repositioning) …   Financial and business terms

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