sponsor


sponsor
   an advertiser
   Originally, a godparent, whence one who supports a candidate or public performance.
   Now standard use of paying for publicity by financing another activity, especially in American television programming:
    Sponsors didn't write the programmes any more, but they did impose a firm control on the contents. (Bryson, 1994)
   And the sickening introduction to an advertising break — 'A word from our sponsor'.

How not to say what you mean: A dictionary of euphemisms. . 2014.

Synonyms:

Look at other dictionaries:

  • Sponsor — Sponsor …   Deutsch Wörterbuch

  • sponsor — [ spɔ̃sɔr; spɔnsɔr ] n. m. • 1954; mot angl. « parrrain » ♦ Anglic. Personne, organisme qui soutient financièrement une entreprise à des fins publicitaires. Recomm. offic. ⇒ commanditaire, parrain, parraineur. Sponsor d un voilier, d un coureur,… …   Encyclopédie Universelle

  • sponsor — spon·sor n 1: a legislator who introduces and supports a legislative proposal (as a bill or amendment) 2: a person who assumes responsibility for some other person (as an immigrant) or thing 3 a: one that securitizes assets b: one that promotes,… …   Law dictionary

  • Sponsor — Научная классификация промежуточные ранги Домен:  …   Википедия

  • sponsor — spónsor s. m., pl. spónsori Trimis de siveco, 10.08.2004. Sursa: Dicţionar ortografic  SPÓNSOR sponsori m. Persoană, organizaţie, firmă etc. care susţine financiar o acţiune, în scop publicitar. /<engl. sponsor Trimis de siveco, 22.08.2004.… …   Dicționar Român

  • Sponsor — Sm Geldgeber, Gönner per. Wortschatz fach. (20. Jh.) Entlehnung. Entlehnt aus ne. sponsor, eigentlich Unterstützer, Pate , dieses aus l. spōnsor Bürge , zu l. spondēre (spōnsum) versprechen, verpflichten .    Ebenso nndl. sponsor, nfrz. sponsor,… …   Etymologisches Wörterbuch der deutschen sprache

  • sponsor — n Sponsor, patron, surety, guarantor, backer, angel are comparable when they denote a person who in a greater or less degree accepts responsibility for another person or for a particular venture or undertaking. Sponsor usually implies public… …   New Dictionary of Synonyms

  • Sponsor — or sponsorship may refer to: Sponsor (commercial), supporter of an event, activity, or person Sponsor (legislative), a person who introduces a bill Sponsor (song), a song by Teairra Marí Child sponsorship, form of charitable giving Sponsor of… …   Wikipedia

  • Sponsor — Sponsor: Das Fremdwort bezeichnet einen »Förderer, Geldgeber«, aber auch eine »Person oder Gruppe, die Rundfunk oder Fernsehsendungen (zu Werbezwecken) finanziert«. Es wurde in der Mitte des 20. Jh.s aus gleichbed. engl. sponsor übernommen. Lat.… …   Das Herkunftswörterbuch

  • sponsor — (n.) 1650s, from L.L. sponsor sponsor in baptism, in Latin a surety, guarantee, from sponsus, pp. of spondere give assurance, promise solemnly (see SPONDEE (Cf. spondee)). Sense of person who pays for a radio (or, after 1947, TV) program is first …   Etymology dictionary

  • sponsor — [spän′sər] n. [L, surety < spondere, to promise solemnly < IE base * spend , to bring a libation, vow > Gr spendein, to promise, spondē, libation] 1. a person or agency that undertakes certain responsibilities in connection with some… …   English World dictionary


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