confident pricing


confident pricing
   charging more for the same product
   The circumstances are that you expect the buyers not to make a fuss about it or stop buying:
    This splendidly open-handed promise [to improve profits by £100m. a year] was to be achieved by... and 'a more confident pricing policy'. (Daily Telegraph, 5 April 1996)

How not to say what you mean: A dictionary of euphemisms. . 2014.

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